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Non-Alcoholic Beer Brand Website
Overview
A website design for an independent non-alcoholic beer brand, built from the ground up using only a foundational brand guide. The brief called for something that felt genuinely warm and approachable, the kind of site that makes you feel like you're hearing a good story over a cold drink.
Overview
A website design for an independent non-alcoholic beer brand, built from the ground up using only a foundational brand guide. The brief called for something that felt genuinely warm and approachable, the kind of site that makes you feel like you're hearing a good story over a cold drink.
The Challenge
The client arrived with the essentials - a logo, colour palette, and typography - but needed a full digital presence built around their identity. The heart of the brief was clear: the design had to carry the spirit of a family business and make visitors feel the personality behind the product, not just see it.
The Process
Working as part of the creative team and with guidance from the Creative Director, I used Relume AI to generate the wireframe structure, which allowed us to move quickly into the visual design phase. AI-generated product imagery was integrated to bring the brand to life visually, and the full UI was designed in Figma — translating the brand guidelines into a cohesive, engaging digital experience.
The Result
The client's vision was met at the first draft stage, a testament to how closely the team interpreted the brief. The final design strikes a balance between friendly and cool — approachable enough to feel human, polished enough to stand out in the non-alcoholic drinks market.
Tools Used
Figma · Relume AI · AI Image Generation